Brand Manager - Crystal Farms Job Michael Foods Minnetonkaby admin on more than 30 days
Michael Foods Recruitment 2020Description :
- Bachelor’s Degree required, MBA Preferred.
- 5+ years in marketing management of consumer-packaged goods.
- Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, pricing, innovation, and strategic business planning.
- Critical thinking, experience with data extraction and analysis from Nielsen or IRI, ability to communicate effectively, strong organizational skills.
- Must have desire to manage/develop direct reports and cross functional team members.
- Leadership, motivation, decision-making, problem solving, results orientation, budget management, conflict management, effective collaboration.
- Travel may include up to 25%.
At Crystal Farms we harbor a passion for quality food and we seek out the very best talent that fosters the company’s culture of ownership and accountability to achieve this mission. This culture supports Crystal Farms’ growth mindset and strong brand presence in cheese, butter and bagels across the country. Our mission is to provide local dairy quality through fun, innovation, and stellar quality and service to our customers across the country. At Crystal Farms, we are dedicated to our core values of integrity, dependability, teamwork, pride and customer service. We “Bleed Blue, Go for Gold, and Win Together.”
The Brand Manager role is at the center of all brand decisions and is our direct link to the consumer experience. This individual is responsible for leading our consumer definition, marketing planning and execution, and managing cross functional teams. This position is expected to lead and participate in cross-functional project teams and is the champion of the brand promise.
DUTIES AND RESPONSIBILITIES:
The Brand Manager is the key leader in the management of our family of brands. Reporting to the Director, this position is responsible for driving growth while delivering profit and volume targets. This individual must be the chief architect of the brand, weaving together all components of the “4 P’s” into a consistent, effective brand positioning that delivers on a compelling consumer need. Through influence and effective partnering, the incumbent will align the organization to the key strategies and annual plans of the assigned brand while rallying the sales force to flawless execution of stated goals. This marketing opportunity will require the ability to thrive in an entrepreneurial environment, multi-task, and keeping various projects on track. Strong communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team’s initiatives.
Brand Leadership – Provide a compelling sense of direction for the brand and the team. Steward the brand architecture and ensure alignment of strategy with the marketing execution and the “4 P’s” of positioning (product, price, place, and promotion). Display strength in managing business complexity, distilling issues to their simplest, actionable form then leverage a mastery of a broad range of marketing tools to advance the brand with strong business plans and effective consumer spending. Apply in-depth understanding of media metrics such as reach, frequency, unit lengths, dayparts, CPM, etc. Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and category in order to drive demand. Train and develop others – direct reports and cross functional team members – to maximize performance of the brand.
Growth Planning & Idea Leadership: Responsible for the development and execution of a compelling brand strategy, annual brand plans, and 36-month innovation pipeline. Partner extensively with the leadership team to ensure alignment of volume and profitability targets to overall technology platforms. Builds in key measures and agreed contingencies to ensure delivery of growth plan. Further guide direct reports to ensure compelling agency briefs, media strategy, and total brand communications. Identifies consumer and business knowledge gaps, learning needs; applies market research techniques effectively. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.
Effective Communication – Demonstrate professional presence and confident presentation skills. Effectively partner with and empower the cross functional team. Exhibit strong communication and interpersonal skills when interacting with various levels of the organization. Resist the urge to “report facts” and push to tell a deeper, actionable business story. Provide clear prioritization and aligns resources to deliver against key priorities.
The Brand Manager role offers an exciting opportunity to hone business and marketing skills to drive volume growth by identifying and delivering on compelling consumer and customer needs.
Internal: Contact with all functional areas in corporate office and operations facilities to develop systems and plans to drive business. Plan and execute based on an understanding of sales and manufacturing systems, plans and complexities. Contact with legal counsel on intellectual property and contract issues.
External: Primary external contact is with the Customer and third-party vendors, such as advertising agencies and packaging graphics partners. Contact with professional peers to stay current on market trends.
EDUCATION AND EXPERIENCE REQUIRED:
The above statements are intended to describe the general nature of the work and may not include all the duties associated with this position.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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